Retail story telling with a brand/product specific approach. Featuring all product/campaign design work created in-house as Creative Director.
Reebok and VILLA collaborated on the first Iverson Question Pump, and we pulled inspiration from Allen Iverson's daily routine in Philadelphia. Campaign video with insight from AI. Creative Direction in-house for VILLA. 2014
Promotional video for Dansko. All editing, film direction and motion graphics done as in-house Creative Director for Dansko.
Custom in-store video for new releases at VILLA. Custom designed template updated weekly with new product. No audio as it plays while in-store music is playing. Items are tracked for conversion in weekly sales report.
Contract motion graphics/editing work. Responsible for all animation, editing, audio and optimizing. 2015.
To re-launch the Timberland Superboot, VILLA tapped Jadakiss and had him share his personal hisotry of the boot and how he came about his first pair. Creative Direction in-house for VILLA. 2016.
Stussy and UBIQ collaborated on anniversary collection. Apparel and accessories featuring local team colors commemorated 10 years in retail on Philadelphia's prestigious Walnut St. Apparel design and video production/Creative Direction in-house for UBIQ. 2011.